CAROLINA HURRICANES X FIRST CITIZENS BANK

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Two North Carolina
Powerhouses. One Shared Legacy.

This partnership unites the Carolina Hurricanes and First Citizens Bank—two Raleigh-headquartered institutions with deep roots and a shared commitment to excellence, long-term thinking, and community prosperity.

By alignment of the Hurricanes' relentless pursuit of championship success with First Citizens’ centennial legacy of financial stability, we will create an unparalleled hometown alliance. Together, we will elevate brand prestige, drive regional economic growth, and enrich the communities we both call home. This isn't just sponsorship; it's a shared investment in the Triangle.

The Marquee Asset:
Unrivaled Visibility

Secure the most prominent, high-frequency branding asset in the NHL: The Hurricanes Home Helmet Sponsorship.

Your logo rides with the team for all 41+ home games, anchoring First Citizens at the center of every critical play. This guarantees clutter-free exposure across broadcasts, dominating media imagery and viral highlights.

*3D Model Courtesy of Andrey Novichkov via Sketchfab

Data-Driven
ROI

We don't just promise exposure; we prove it. Using Blinkfire Analytics—the industry standard for sports media valuation—First Citizens Bank will receive real-time, comprehensive dashboards.

We track exact broadcast time, social engagement, and provide an objective monetary valuation of your brand's visibility across every digital and physical channel.

TOTAL BRAND VALUATION
$5.2M
TOTAL IMPRESSIONS
75M
TOTAL ENGAGEMENT
3.8M
TOTAL VIDEO VIEWS
14M
TOTAL IMPRESSIONS OVER TIME
2026-2027 SEASON
80M60M40M20M0M
12M Imp.
JUL
16M Imp.
AUG
20M Imp.
SEP
20M Imp.
OCT
24M Imp.
DEC
28M Imp.
JAN
40M Imp.
FEB
56M Imp.
MAR
76M Imp.
APR
VALUATION BY ASSET
45%35%20%
Hover Segment
ACTIVE VS PASSIVE
EXPOSURE
65%35%
Hover Segment

A Partnership Built for Long-Term Growth.

We propose a comprehensive, multi-year partnership structured to scale alongside the continued growth of the Triangle market.

Term:
3-Year Agreement (With standard first-right-of-refusal for renewal).
Annual Investment:
$2,500,000 / Year.
Inclusions:
Exclusive Home Helmet entitlement, premium in-arena signage, official broadcast features, "First Citizens Saves" community rights, digital/social integration, and one (1) luxury club suite for all home games and arena concerts.

READY TO BUILD?

STORMY THE ICE HOG
CHIEF MOTIVATION OFFICER
STORMY@CAROLINAHURRICANES.COM
(919) 555-OINK
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